Kudhinda kwegravure kunobatsira kurongedza kurongedza, Sekutaura kunoita chirevo, "vanhu vanovimba nembatya, Buddha anovimba nembatya dzegoridhe", uye kurongedza kwakanaka kunowanzo kuita basa mukuwedzera mapoinzi.Zvokudya hazvisi izvo.Kunyangwe kurongedza kwakapfava iko zvino kwave kusimudzirwa uye kurongedza kwakanyanya kuri kupikiswa, rupo, rwakanatswa uye rwekugadzira dhizaini yekurongedza ichiri kuita basa rakakosha mukushambadzira kwechikafu.Kuti uenderane nekukurumidza kwekuchinja kwekuda kwevatengi, vagadziri vezvigadzirwa zvekurongedza nguva dzose vanofanirwa kuramba vachigadzira, saka tekinoroji yekuvandudza tekinoroji ichaenda kupi mune ramangwana?
Kuchinja kunogara kuchiitwa mutsika dzevatengi kwakakurudzira tekinoroji yemazuva ano kuti ipe mamiriro akakwana emakambani ekurongedza kuti arambe aine hutsva.Ongororo uye kuongororwa kweiyo ramangwana rekusimudzira maitiro ekurongedza zvinogona kutariswa kubva kune zvinotevera zvikamu zvina.
yekare mhando
Iyo 2012 London Olympics, muchato waPrince William naKate Middle, iyo Queen korona yekugadzwa uye pamusoro yakaita kuti nyika inzwe kuda nyika uye kudada kwevanhu veBritish. kubhadhara zvakanyanya kuratidza iyo yechinyakare dhizaini uye nostalgic dhizaini dhizaini, nekuti iyo yekare mhando inogona kuratidza pfungwa yekukura muUK.
Kurongedza kwechinyakare hakungoite basa rakakosha muchimiro, asi zvakare kunoburitsa pfungwa yekuvimbika.Zvichienderana neizvi, mabhureki mazhinji uye zvigadzirwa zvinogona kuwana kutariswa kwevatengi nyore, nekuti ivo vanoziva kuti vanogona kuvimbwa neveruzhinji, uye kurongedza kunoitika kuendesa iyi meseji yakakosha.
Personalized kurongedza
Mapepa ekurongedza akasarudzika ave chimwe chezvishandiso zvakanyanya zvemhando yekukwezva vatengi.Kambani yezvinwiwa yeCoca-Cola yakaisa mukushandisa inoshanda, uye yakawedzera chikamu chayo chemusika nekudhinda zvinyorwa zvemunhu zvemabhodhoro ekurongedza akasiyana, izvo zvakavandudza zvakanyanya pesvedzero yemhando yekambani uye yave kuzivikanwa zvakanyanya nemusika.Zvinoda kusimbiswa kuti Coca-Cola ichangotanga, uye mhando zhinji pamusika dzave kutanga kupa vatengi kurongedza kwakasarudzika.Semuenzaniso, vodka, iyo waini label inoshandisa 4 miriyoni yakasarudzika dhizaini, zvichiita kuti ive inofarirwa nevatengi.
Vatengesi veBrand vatanga kukwidziridza pesvedzero yavo yekambani kuburikidza neInternet nesocial media, uye vatengi vane ruzivo rwakadzama uye rwakadzama rweizwi rekuita munhu kupfuura kare.Semuenzaniso, Heinz ketchup, iyo inonyanya kufarirwa paFacebook muUnited States, inofarirwa zvikuru nekuti unogona kuipa sechipo kushamwari dzako nevadikanwi.Panguva imwecheteyo, kufambira mberi kwetekinoroji kwaita kuti chigadzirwa chiwedzere kugadzira uye kudhura, uye kusimuka kwekurongedza kwakasarudzika chiratidzo chakanaka chekusimba kweindasitiri yekurongedza.
Sub-packaging
Kuti ubudirire mumusika, mhando dzinofanirwa kunzwisisa zviri pasi pezvinodiwa nevatengi.Semuenzaniso, nyore kurongedza kwakakodzera kune vatengi munzira, vasina nguva yekuvhura mabhokisi makuru uye akaomarara.Kurongedza kutsva uye kuri nyore, senge akapfava mapaketi anogona kusvinwa uye kugoverwa kuvanhu vakasiyana, inyaya yakabudirira kwazvo.
Kurongedza kwakapusa kunogona zvakare kupfupikiswa kune yakanaka kurongedza, chinotarisisa chiri pakureruka kwekuvhura.Pamusoro pezvo, kurongedza kwechigadzirwa kunogona zvakare kubatsira vatengi kusiyanisa huwandu hwacho vasingazive huwandu, izvo zvinoita kuti chigadzirwa chekurongedza chitaridzike zvakanyanya kunaka.
kugadzira kurongedza
Kune varidzi vemhando, chinangwa chekupedzisira chekurongedza kwakanaka kuhwina kutarisisa kwevatengi pasherufu yesupermarket, zvichiita kuti vazopedzisira vatenga, inova iyo inonzi rudo pakutanga kuona.Kuti zvizadzise izvi, mabhurendi anofanirwa kutaura nezvekusiyana kwezvigadzirwa zvavo kana vachishambadza.Budweiser yakave yakabudirira kwazvo mukusiyanisa kwechigadzirwa kurongedza, uye iyo nyowani yekurongedza doro inobata maziso muchimiro cheuta.Iyo Champagne yakatangwa naChateau Taittinger kuFrance yakaiswawo mumabhodhoro emavara akasiyana, uye inozopedzisira yave kufarirwa zvakanyanya pamusika.
Chikonzero nei zvigadzirwa zvemhando zhinji zvingave zvakasiyana ndezvekuti zvinoburitsa pfungwa yezvaunoona ndizvo zvaunowana.Saizvozvo, mamwe mabhureki edoro anosarudza kushandisa echinyakare dhizaini pfungwa kutumira vatengi chiratidzo chakavimbika.Kuvimbika, kureruka uye kuchena ese akakosha meseji ayo ma brand anoda kutumira kune vatengi vavo.
Uye zvakare, vatengi vane hanya zvakanyanya nezve girinhi kuchengetedzwa kwezvakatipoteredza, saka varidzi vemhando vanofanirwawo kuratidza kuchengetedzwa kwezvakatipoteredza kwezvigadzirwa pakurongedza kwechigadzirwa.Zvishandiso zvebrown, kurongedza kwakatsvinda, uye akapusa dhizaini mafonti ese anoita kuti vatengi vafunge kuve eco-hushamwari
Nguva yekutumira: Jun-15-2022