Chikafu kurongedza chikamu chinosimba uye chiri kukura chekushandisa-chekupedzisira chinoramba chichifurirwa nehunyanzvi hunyanzvi, kusimba uye mirau. Packaging yagara iri yekuva nekukanganisa kwakananga kune vatengi pamasherufu akazara vanhu. Mukuwedzera, masherufu haasisiri masherufu akazvitsaurira emhando huru. Tekinoroji nyowani, kubva pakurongedza kuenda kudhijitari inodhinda, inobvumira akawanda uye madiki uye emhando yepamusoro-soro kuti afashuke mumusika.
Mazhinji anodaidzwa kuti "challenger brands" kazhinji ane mabheji akakura, asi huwandu hwemaodha pabatch hunenge hudiki. SKUs zvakare iri kuramba ichiwanda sezvo makambani makuru akaiswa zvinhu zvevatengi anoedza zvigadzirwa, kurongedza uye mishandirapamwe yekushambadzira pamasherufu. Chishuvo cheveruzhinji chekurarama hupenyu huri nani, hune hutano chinotungamira maitiro mazhinji munzvimbo iyi. Vatengi vanodawo kuyeuchidzwa uye kuchengetedzwa kuti kurongedza chikafu kucharamba kuchiita basa rinotungamira rine chekuita nehutsanana mukugovera, kuratidza, kugovera, kuchengetedza nekuchengetedza chikafu.
Sezvo vatengi vanova vanonyanya kuona, ivo vanofarirawo kudzidza zvakawanda nezve zvigadzirwa. Transparent packaging inoreva kurongedza kwechikafu kwakagadzirwa nezvinhu zviri pachena, uye sezvo vatengi vanova nehanya nezvinosanganiswa zvinoshandiswa muchikafu uye maitiro ekuzvigadzira, chishuwo chavo chekubuda pachena kwemhando chiri kuwedzera.
Ehe, mirau inoita basa rakakosha mukurongedzerwa kwechikafu, kunyanya sezvo vatengi vachiziva zvakanyanya kupfuura nakare kose nezvekuchengetedza chikafu. Mitemo nemitemo inovimbisa kuti chikafu chinobatwa nemazvo mumativi ese, zvichikonzera hutano hwakanaka.
① Shanduko yekuchinjika yekurongedza
Nekuda kwehunhu uye mabhenefiti ekurongedza anochinjika, akawanda uye akawanda mabhureki echikafu, makuru nemadiki, ari kutanga kugamuchira kurongedza kuchinjika. Flexible packaging iri kuoneka zvakanyanya pamasherufu ezvitoro kuti ifambise mararamiro enhare.
Varidzi vemhando vanoda kuti zvigadzirwa zvavo zvibude pachena pasherufu uye vabate ziso remutengi mumasekonzi matatu-5, kurongedza kunochinjika hakungounzi nzvimbo ye360-degree kuti idhindwe, asi inogona 'kuumbwa' kukwezva kutarisa uye kupa mashandiro. Kureruka kwekushandisa uye yakakwirira sherufu kukwezva kwakakosha kune varidzi vemhando.
Izvo zvinogara kwenguva refu uye kuvaka kweinochinjika kurongedza, yakasanganiswa nemikana yayo yakawanda yekugadzira, inoita kuti ive yakanaka yekurongedza mhinduro kune zvakawanda zvigadzirwa zvekudya. Kwete chete inodzivirira chigadzirwa zvakanaka, asi inopawo mhando mukana wekusimudzira. Semuenzaniso, unogona kupa sampuli kana yekufamba-saizi shanduro yechigadzirwa chako, batanidza sampuli kune zvekusimudzira zvinhu, kana kugovera pazviitiko. Zvese izvi zvinogona kuratidza mhando yako uye zvigadzirwa kune vatengi vatsva, sezvo inochinjika kurongedza inouya muakasiyana maumbirwo uye saizi.
Pamusoro pezvo, kurongedza kunochinjika kwakanakira e-commerce, sezvo vatengi vazhinji vanoisa maodha avo digitally kuburikidza nekombuta kana smartphone. Pakati pezvimwe zvikomborero, flexible packaging ine mabhenefiti ekufambisa.
Mabrand ari kuwana hunyanzvi hwezvinhu sezvo kurongedza kuchinjika kwakareruka pane midziyo yakaoma uye inoshandisa tsvina shoma panguva yekugadzira. Izvi zvinobatsirawo kuvandudza kushanda kwekufambisa. Kuenzaniswa nemidziyo yakaoma, kurongedza kuchinjika kwakareruka muhuremu uye nyore kutakura. Zvichida chakanyanya kukosha kune vanogadzira chikafu ndechekuti inochinjika kurongedza inogona kuwedzera hupenyu hwesherufu yechikafu, kunyanya zvirimwa zvitsva uye nyama.
Mumakore achangopfuura, kurongedza kuchinjika kwave nzvimbo iri kuwedzera yevanoshandura mazita, ichipa indasitiri yekurongedza nemikana yekuwedzera bhizinesi ravo. Izvi zvinonyanya kuitika mumunda wekurongedza chikafu.
②Kukanganisa kwehutachiona hwekorona itsva
Mumazuva ekutanga edenda, vatengi vaidirana kuzvitoro kuti vatore chikafu pamasherufu nekukurumidza. .Musika wekurongedza chikafu hauna kukanganiswa nekuputika. Sezvo iri indasitiri yakakosha, haisati yavharwa semamwe mabhizinesi mazhinji, uye kurongedza kwechikafu kwakawana kukura kwakasimba muna 2020 sezvo kudiwa kwevatengi kwezvigadzirwa zvakaputirwa kwakakwira. Izvi zvinokonzerwa nekuchinja kwemaitiro ekudya; vanhu vakawanda vari kudya kumba pane kunodyira kumaresitorendi. Vanhu vanopedzawo mari yakawanda pazvinhu zvinodiwa pane kutenga zvinhu zvoumbozha. Nepo rutivi rwekupa rwekurongedza chikafu, zvinhu uye zvinhu zvakanetsa kuti zvifambe, kudiwa kucharamba kwakakwira muna 2022.
Zvakati wandei zvedenda zvakakanganisa musika uyu, zvinoti kugona, nguva yekutungamira uye cheni yekugovera. Mumakore maviri apfuura, kudiwa kwekurongedza kwakawedzera, izvo zvakakosha kuti zvigadziriswe kusangana nenzvimbo dzakasiyana-siyana dzekushandisa, kunyanya chikafu, chinwiwa nemishonga. Ikozvino kudhinda kwemutengesi kuri kukonzera kudzvinyirira kwakawanda. Kuwana 20% yekukura kwekutengesa kwepagore yave yakajairika kukura mamiriro kune vazhinji vevatengi vedu.
Kutarisira kwenguva pfupi dzekutungamira kunopindirana nekuwanda kwemaodha, zvichiisa imwe kudzvanywa pama processor uye kuvhura musuwo wekukura mudhijitari inoshanduka kurongedza. Takaona maitiro aya achikura mumakore mashoma apfuura, asi denda rakawedzera shanduko. Post-denda, dhijitari inochinjika yekurongedza processors vakakwanisa kuzadza maodha nekukurumidza uye kuwana mapakeji kune vatengi munguva yekurekodha. Kuzadzikisa maodha mumazuva gumi pachinzvimbo chemazuva makumi matanhatu ishanduko huru ine simba yemhando, inogonesa nhete yewebhu uye yedhijitari inochinjika yekurongedza zvigadzirwa kugadzirisa kudiwa kuri kuwedzera apo vatengi vanonyanya kuida. Madiki anomhanya saizi anofambisa kugadzirwa kwedhijitari, humwe humbowo hwekuti iyo dijitari inoshanduka yekurongedza shanduko haina kungokura zvakanyanya, asi icharamba ichikura.
③Kusimudzirwa kwakasimba
Pane kukoshesa kukuru kwekudzivirira marara mukati meseti yekugovera, uye kurongedza kwechikafu kune simba rekugadzira marara akawanda. Nekuda kweizvozvo, mabhureki uye ma processor ari kusimudzira kushandiswa kwezvinhu zvakatsiga. Pfungwa ye "kuderedza, shandisazve, dzokorora" haina kumbobvira yave pachena.
Maitiro makuru atiri kuona munzvimbo yechikafu ndeye kuwedzera kwekutarisa pakurongedza kwakasimba. Mukurongedza kwavo, varidzi vemhando vanonyanya kutarisisa kupfuura nakare kose pakuita sarudzo dzakasimba, Izvi zvinosanganisira mienzaniso yekudzikisa saizi yemidziyo kuderedza kabhoni tsoka, kusimbisa pakugonesa kudzokorodza, uye kushandiswa kwezvinhu zvakadzokororwa.
Nepo hurukuro zhinji dzakatenderedza kusimba kwekurongedza kwechikafu dzakanangana nekushandiswa kwezvinhu, chikafu pachacho ndechimwe chekutarisa. Avery Dennison's Collins akati: "Kuraswa kwechikafu hakusi pamusoro pehurukuro yekurongedza, asi inofanira kudaro. Kuraswa kwechikafu kunotora 30-40% yekudya kweUS. Kana ichinge yaenda kunoraswa, marara echikafu aya Inoburitsa methane nemamwe magasi anokanganisa zvakatipoteredza. Flexible packaging inounza hupenyu hwakareba kune akawanda echikafu, kuderedza marara. Kuraswa kwechikafu kunokonzeresa chikamu chepamusoro chemarara munzvimbo dzedu dzekuraswa kwemarara, nepo mapeji anochinjika achiverengera 3% -4%. Naizvozvo, iyo yakazara kabhoni tsoka yekugadzira uye kurongedza mune inochinjika kurongedza yakanakira nharaunda, sezvo ichiwedzera kuchengetedza chikafu chedu kwenguva yakareba nemarara mashoma.
Compostable packaging iri kuwanawo kukwezva kwakawanda mumusika, uye semutengesi tinoyedza kuramba tichidzokorodza uye kuisa manyowa mupfungwa patinenge tichigadzira hunyanzvi hwekurongedza, Recyclable Packaging, huwandu hweakasimirirwa akagadziridzwa anochinjika ekurongedza mhinduro.
Nguva yekutumira: Jul-07-2022